For AI tool makers.
Fix your facts for free. Pay for speed or a labelled placement. Never for a score.
The wall
- Money buys attention, placement and a labelled page. It never buys a score, a ranking position or a verdict.
- Every paid link is
rel="sponsored", and every paid unit says Sponsored where you can see it, above the headline or the card. - Every payment is in the public ledger, generated from the pages that are live, not from our invoices.
Free for every vendor
- Claim your page
- Prove you run the tool and confirm the facts we list. Your page gets a grey Vendor-claimed tag and a confirmation date.
- Correct a fact
- Any factual error, for anyone, usually fixed within 5 business days. If a fact changes the evidence behind a criterion, the score is recomputed by the same rubric. You never set it.
- Respond
- A labelled Vendor response of up to 150 words below the verdict. Never above the score.
- Badge
- A static badge that shows your live score and links to the review. If the score goes down, the badge goes down. Every tool can have one, at any score.
Paid
Priced on the work, the permanence, the label and the ledger. Never on an audience claim.
10 Expedited Reviews a week. 2 Category Slots per category. The first 20 subscriptions keep their price for 12 months.
A new review, or a re-review after a release, published within 5 business days on the same public rubric, whatever the score.
- Never
- A better score. The review is published whatever the score is, and a re-review can lower it.
- Appears
- On the tool's own review page with a Commissioned review note, in the public ledger, and in any roundup where it ranks (the roundup says so).
- Refunds
- Non-refundable on the verdict, because the work is the product. Refunded in full, automatically, if we can't take it on or don't publish within 7 business days.
- Links
- 1 sponsored link, all
rel="sponsored".
Exactly what you get
Presentation and freshness on your own page, plus a monthly briefing on your category. Never the score.
- Never
- A verified or quality label, or any change to the score, the order of a list or whether you are listed.
- Appears
- On your own review page only, below the verdict, under the label Vendor Plus. Nowhere else, and nobody else's page.
- Refunds
- Cancel online any time; it runs to the end of the period. Monthly: the first charge is refunded on request within 7 days. Annual: a full refund on request within 14 days.
- Links
- 1 sponsored link, all
rel="sponsored".
Exactly what you get
One labelled card in the Sponsored block below the scored list on one category page.
- Never
- A place on any vendor's review page, a place in a roundup, or a way to hide a competitor.
- Appears
- In a Sponsored block below the score-ordered list on one category page. Never inside the ranking, never on a review page.
- Refunds
- Refunded in full if it isn't live within 3 business days or if we remove it for a policy breach. Cancel online any time; no partial months.
- Links
- 1 sponsored link, all
rel="sponsored".
Buy a slot on Coding, Automation, Productivity, Database, Finance, Voice, Design, Music, Video, Writing, SEO, Link management.
Exactly what you get
A short labelled page we write around your fact or resource, with one sponsored link, at /sponsored/notes/.
- Never
- A spot on /blog/, a score, a rank or the word best.
- Appears
- At /sponsored/notes/, listed on /sponsored/, in the sponsored RSS feed and in the ledger. Never on /blog/.
- Refunds
- If we refuse the brief, you aren't charged. Refunded in full, automatically, if our checks refuse it after payment or it isn't live within 10 business days. No refund once it is published; a link can be removed on request, the labelled page stays.
- Links
- 1 sponsored link, all
rel="sponsored".
Exactly what you get
800 to 1,200 words we write to our own standard, labelled at /sponsored/, with up to two sponsored links.
- Never
- Text you write, a score, a rank or the word best.
- Appears
- At /sponsored/, in the sponsored RSS feed, on X, LinkedIn and Facebook, and in the ledger. Never on /blog/.
- Refunds
- If we refuse the brief, you aren't charged. Refunded in full, automatically, if our checks refuse it after payment or it isn't live within 10 business days. No refund once it is published; links can be removed on request, the labelled page stays.
- Links
- 2 sponsored links, all
rel="sponsored".
Exactly what you get
Prices are in USD, billed by Stripe. Subscriptions cancel online, any time, and run to the end of the period. Everything is checked before it publishes (a policy gate, a score-language check and an independent wall check), then goes live on the next daily build, within one business day. You get an email with the live URL once it loads.
What we can tell you
Microsoft Copilot cited scored.tools 74.1K times in the 30 days to 25 September 2026, per Bing Webmaster Tools, a sampled figure, shown as Bing displays it. Citations are visibility inside AI answers, not visits: Copilot sends very few clicks, and we don't sell clicks. We don't publish traffic figures. If you need them to make a purchase decision, ask and we'll answer privately.
What we refuse
Published so it is a policy rather than a mood, and so you do not waste a brief on it.
- Dofollow links. Every paid link is
rel="sponsored". If you need a followed link, this is not the site. - Pay-per-click or bid-for-position. Nothing here ranks by money.
- Hiding a competitor. Nobody can pay to remove or bury another tool, and a competitor cannot buy space on your review page.
- Paid badges or labels. There is no paid "Verified". Facts confirmation is free.
- Link exchanges and mutual mentions.
- Text you write. We write every published word. You approve facts about your product, not our opinion of it.
And we refuse these advertisers outright:
- CFD, spread-betting and binary-options brokers. Regulated financial promotions. We are not FCA authorised and will not carry them.
- Proprietary trading firms and funded-trader programmes. Same regulatory exposure, and the business model preys on the same audience.
- Token sales, presales and yield products. Unregistered securities risk, and we cannot verify the claims.
- Pharmaceuticals, supplements and health claims. We cannot verify medical claims, so we will not host them.
- Essay mills and academic ghostwriting. The product is dishonesty.
- Payday lending and debt consolidation. Regulated credit promotion aimed at people least able to absorb a bad deal.
The finance rule, specifically
We do link to non-promotional research, statistics and data pages, including from companies whose wider business we would not otherwise carry. We do not link to a broker signup, an account-opening path, a broker comparison table, or any URL whose purpose is routing a reader toward opening a trading account, including one click downstream of the page we link to.
The ledger
Nothing paid has been published yet. Every row links to the page it paid for. Read the ledger or the full editorial policy.
AI visibility
Want to know how AI assistants describe your product? That's an audit, not a review. Agor AI, our sister company under the same owner, runs one.Ask Agor AI for an audit. Buying one has no effect on any score here, and buying anything here has none on the audit.
Questions
- Is the link dofollow?
- No. Every paid link is
rel="sponsored", by rewrite, not by trust. - Do you send click reports?
- No. We don't sell clicks, so there is nothing to report.
- Will paying change my score?
- No. A re-review runs on the same rubric and can lower it.
- Can a competitor buy space on my review page?
- No. The only paid unit on a review page is its own tool's Vendor Plus block.
- Prefer an invoice?
- Email hello@scored.tools and we will raise one at the same price.